Miquela Sousa, better known as Lil Miquela, is a fictional character created by Trevor McFedries and Sara Decou as a digital art project. Miquela is an Instagram model and music artist claiming to be from Downey, California.
The project began in 2016 as an Instagram profile. By April 2018, the account had amassed more than a million followers by portraying the lifestyle of an Instagram it-girl over social media. The account also details a fictional narrative which presents Miquela as a sentient robot in conflict with other digital projects created by McFedries and Decou.
In August 2017, Miquela released her first single, "Not Mine". Her pivot into a music has been compared to virtual musicians Gorillaz and Hatsune Miku.
Video Lil Miquela
Origins
Miquela's first Instagram post was made on April 22, 2016. The project garnered both intrigue and criticism for the character's digital appearance with fans and online commenters oscillating between positing that Miquela is an art project or a social experiment carried out by a real unidentified woman. Miquela was rumored to be a marketing gimmick for The Sims. British model Emily Bador was rumored to be Miquela, fans citing the character's abundance of freckles. Bador openly acknowledged the physical similarity.
Maps Lil Miquela
Online presence
Miquela has been pictured with a number of celebrities including Diplo, How to Dress Well, killerandasweetthang founder Eileen Kelly, Molly Soda, Nile Rogers, and Samantha Urbani. She has been interviewed and or profiled in a number of publications including Refinery29, Vogue, Buzzfeed, v-files, Nylon, the Guardian, Business of Fashion, The Cut, and BBC.com. She appeared on the cover of High Snobiety in April 2018. In February 2018, Miquela did an Instagram takeover for Prada as part of Milan Fashion Week.
Online narratives
In April 2018, a trans-media story began to play out on Miquela's Instagram involving @Blawko22, and @BermudaIsBae, two other virtual Instagram accounts who are presented as "sentient robots." The story suggests that two organizations are responsible for the creation of these sentient robots. In the narrative, fictional brand Brud created Miquela and "Blawko22" while competing fictional brand Cain Intelligence created "BermudaIsBae".
On April 17, all of Miquela's Instagram posts were removed. "BermudaIsBae" was purported to have hacked Miquela's account. The two online personas then began posting pictures together as Miquela worked to reclaim the original account. After reclaiming the account, Miquela posted a series of notes saying that she is a robot and claiming sentience.
Music career
Miquela has released several singles since her debut with "Not Mine," including "You Should be Alone," "Over You," and a collaboration with Baauer titled "Hate Me." Her musical style is characterized by the use of auto-tune and trap-influenced production. Her music has been released on YouTube and Spotify.
Personal life
Despite being a digital creation, Miquela was rumored to be in a relationship with former Portugal. The Man guitarist and current Partybaby guitarist Noah Gersh.
References
Source of article : Wikipedia
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